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Music Norway er norsk musikkbransjes eksportorganisasjon.

India

Intro

Population: 1,210,193,422 (2011 census) or 1,272,904,150 (2014 estimate)

GDP per capita: 1499 USD or INR 92,158 (2013)

India is a country with a population of over 1.2 billion, of which approximately 50% are below the age of 25 – a statistic that suggests a greater consumption of various forms of (especially new) music. And while music in various languages and genres is widely and easily available in India, the industry that continues to reign supreme is Bollywood. Sales of Bollywood (Hindi) and film music in other languages account for a large majority of overall music sales, with classical and devotional music accounting for most of the remaining. Independent music – mostly English – is still a fairly new industry in India, and accounts for only a fraction of sales.

The independent music industry – as well as English music industry in general – has, however, grown exponentially in the last 5 -7 years, and continues to do so each year. There are now festivals that cater to every genre of music, and international musicians are brought to the country on a regular basis for club tours and festivals. For Indian independent musicians, too, the platforms have increased manifold, with clubs, bars and restaurants across the country opening their doors to live music, and promoters/sponsors increasingly keen to book and support these musicians.

Electronic music has a strong foothold in the country, with some of the most popular festivals catering to that genre alone, and new ones being established every season. Among this is Sunburn, which is one of the most popular music festivals in the country, and has played host to some of the biggest DJs from around the world.

Over the years, India has had a close relationship with Norway in the music and culture space. Norway recognised the growing market in India at an early stage and has since encouraged collaborations/exchanges and funded a number of such projects in collaboration with Indian companies like RSJ (rock/metal music), Spic Macay (classical music), Blue Frog (live, electronic, rock, pop, metal), Krunk (electronic, live) and Gatecrash (jazz).

TV

Bollywood music gets the most representation on Indian television, however, the fairly new Pepsi MTV Indies’ content consists of non-Bollywood music only, a large percentage of which is independent music. Some shows on VH1 India play independent music as well.

Viacom 18 Media Pvt. Ltd – Viacom 18 Media Pvt. Ltd is a 50/50 joint venture operation in India between Viacom and Network 18 Group. The company operates a number of television channels, including three of the most prominent music channels in the country – MTV, VH1 India and Pepsi MTV Indies. While MTV plays primarily Bollywood music, VH1 India’s programming is mostly international English music. Pepsi MTV Indies, the newest of the three channels, promotes non-Bollywood, Indian music.

9X Media – A television network based in Mumbai, 9X Media owns and runs a number of music channels in India. These are 9XM, which plays only Bollywood music, 9XO for international music only, 9X Jalwa with Hindi music, 9X Tashan with Punjabi music and 9X Jhakaas with Marathi music.

B4U Music – B4U Music is part of the B4U Group, and plays Hindi music. The channel is broadcast to over 100 countries, including India, USA, the UK, and a number of countries in Europe and Africa through eight satellites.

Sony Mix – Launched in 2011, Sony Mix is a 24-hour Hindi music channel owned by Multi Screen Media Pvt. Ltd, a subsidiary of Sony Pictures Entertainment.

Zing – A music channel owned by Zee Entertainment Enterprises, Zing was first launched in 1997 as Music Asia, and then again in 2000 as Zee Muzic. In 2009, it was renamed Zing, and its content reworked. The channel now broadcasts in Hindi, as well as other regional Indian languages.

InSync – InSync is a music channel dedicated to Indian classical music, and features various forms of the genre, including Sufi, ghazals and spiritual music.

*Through the late ‘90s and 2000’s, Channel V was one of the leading music channels in India, but in 2012, it discontinued music programming, and is now a Hindi entertainment channel only.

Radio

While a majority of the programming on radio stations in India consists of Bollywood, Hindi or international music, the past few years have seen an increase in those that are incorporating Indian independent music into their programming. These include 94.3 Radio One, Indigo 91.9 FM and 104.8 Chennai Live.

92.7 BIG FM – Privately owned by businessman Anil Ambani, 92.7 BIG FM is touted as India’s largest FM station, with a presence across 45 cities, and an estimated weekly reach of 42,000,000 (4.2 crore). The radio station broadcasts in Hindi, and includes a variety of talk shows, music programmes and more.

98.3 Radio Mirchi – Radio Mirchi is owned by the Entertainment Network India Ltd., and is currently broadcast in over 30 cities in India, as well as Dubai and Abu Dhabi in the UAE. The programming in primarily in Hindi and includes Bollywood and other Hindi music.

93.5 Red FM – Broadcast in 40 cities across the country – from the metros of Mumbai, Delhi and Bangalore to Allahabad, Aizwal and Rajkot, Red FM is believed to be the country’s largest radio network. Programming on Red FM is in Hindi.

Fever 104 FM – Fever 104 FM is a Hindi radio station owned by HT Media Ltd, and is broadcast in Delhi, Mumbai, Bangalore and Kolkata.

Radio City 91.1 FM – Radio City is broadcast in various cities across the country including Mumbai, Delhi, Bangalore, Hyderabad and Lucknow. While it primarily plays Hindi music, the programming also includes some English and regional music.

9X Media – A television network based in Mumbai, 9X Media owns and runs a number of music channels in India. These are 9XM, which plays only Bollywood music, 9XO for international music only, 9X Jalwa with Hindi music, 9X Tashan with Punjabi music and 9X Jhakaas with Marathi music.

B4U Music – B4U Music is part of the B4U Group, and plays Hindi music. The channel is broadcast to over 100 countries, including India, USA, the UK, and a number of countries in Europe and Africa through eight satellites.

Sony Mix – Launched in 2011, Sony Mix is a 24-hour Hindi music channel owned by Multi Screen Media Pvt. Ltd, a subsidiary of Sony Pictures Entertainment.

Zing – A music channel owned by Zee Entertainment Enterprises, Zing was first launched in 1997 as Music Asia, and then again in 2000 as Zee Muzic. In 2009, it was renamed Zing, and its content reworked. The channel now broadcasts in Hindi, as well as other regional Indian languages.

InSync – InSync is a music channel dedicated to Indian classical music, and features various forms of the genre, including Sufi, ghazals and spiritual music.

*Through the late ‘90s and 2000’s, Channel V was one of the leading music channels in India, but in 2012, it discontinued music programming, and is now a Hindi entertainment channel only.

While a majority of the programming on radio stations in India consists of Bollywood, Hindi or international music, the past few years have seen an increase in those that are incorporating Indian independent music into their programming. These include 94.3 Radio One, Indigo 91.9 FM and 104.8 Chennai Live.

92.7 BIG FM – Privately owned by businessman Anil Ambani, 92.7 BIG FM is touted as India’s largest FM station, with a presence across 45 cities, and an estimated weekly reach of 42,000,000 (4.2 crore). The radio station broadcasts in Hindi, and includes a variety of talk shows, music programmes and more.

98.3 Radio Mirchi – Radio Mirchi is owned by the Entertainment Network India Ltd., and is currently broadcast in over 30 cities in India, as well as Dubai and Abu Dhabi in the UAE. The programming in primarily in Hindi and includes Bollywood and other Hindi music.

93.5 Red FM – Broadcast in 40 cities across the country – from the metros of Mumbai, Delhi and Bangalore to Allahabad, Aizwal and Rajkot, Red FM is believed to be the country’s largest radio network. Programming on Red FM is in Hindi.

Fever 104 FM – Fever 104 FM is a Hindi radio station owned by HT Media Ltd, and is broadcast in Delhi, Mumbai, Bangalore and Kolkata.

Radio City 91.1 FM – Radio City is broadcast in various cities across the country including Mumbai, Delhi, Bangalore, Hyderabad and Lucknow. While it primarily plays Hindi music, the programming also includes some English and regional music.

94.3 Radio One – Radio One is a joint venture between Next Radio Ltd., and BBC Worldwide. Currently broadcast in seven Indian cities, it has been personalised differently to suit listeners in each city. In Bangalore and Pune, the channel plays primarily Bollywood music, in Ahmedabad retro, and in Mumbai, Chennai and Delhi, English. In Mumbai, Radio One holds the distinction of being the only radio station to play international music.

Indigo 91.9 FM – Broadcast in Bangalore and Goa, Indigo 91.9 is the only international music channel in both cities. The programming includes shows that play the most current international music, as well as those that revisit classics.

104.8 Chennai Live – Established in 2006, Chennai Live is the leading English radio station in Chennai. Apart from playing the most popular regional and international music, both current and from over the years, the station also features debates and talk shows with a variety of guests.

Sunaada – Online radio station for classical music.

Key radio programmes

Thursday indie show on Radio One – Every Thursday night, 10pm onwards, Radio One broadcasts an indie show, on which they play Indian independent music only. The show often includes interview as well.

Micromax Megamix on Radio One – The Micromax Megamix show on Radio One airs every Saturday night, from 10pm onwards and plays EDM only.

The Mahindra Blues Show on Radio One – Every Sunday night, 10pm onwards is the Mahindra Blues Show with Brian Tellis on Radio One, dedicated to blues music.

Web

The last few years have seen a tremendous growth in the number of music-specific websites in India, and all of these (listed below) include a large percentage of independent music content.

NH7.in – Among the leading music-specific portals in the country, NH7.in’s content includes music-related news from India and around the world, alternative culture, and it also serves as a platform to discover new music.

Festival Sherpa – Festival Sherpa focuses exclusively on festival-related news from India and elsewhere in the world, with content that includes artist interviews and festival previews and reviews.

Rolling Stone India – Much like its highly respected international counterpart, Rolling Stone India’s content includes any music-related news from India and around the world.

Rock Street Journal – Started in 1993 as a print magazine by Amit Saigal – an incredibly popular and respected figure in the Indian music industry – as a platform to support rock musicians in the country, Rock Street Journal online contains a variety of Indian and international music content.

Wild City – Wild City is an online platform that focuses on music and alternative culture from India and around the world, with content that includes interviews, reviews and exclusive playlists.

Homegrown – While still fairly young – at a year old – Homegrown has quickly made a name for itself in the country with content that includes music-related news, as well as projects and curated lists that cover a variety of alternative culture from India and around the world.

Bangin Beats – The Bangin Beats focuses on content related exclusively to dance music from India and around the world.

Time Out – The London-based entertainment and lifestyle magazine TimeOut was brought to India close to 10 years ago as a fortnightly print magazine – in Mumbai, Bangalore and Delhi – but has now shut down its print editions and gone digital. In India, too, TimeOut functions as a comprehensive arts, culture and lifestyle guide.

Tehelka’s The Music Project – The Music Project is a series of video portraits of Indian independent musicians by Tehelka. The musicians are taken out of their studio spaces, and the videos are recorded in one take – unplugged and acoustic.

Krunklive – Krunk is an artist management, booking & events agency that focuses primarily on cutting-edge Indian independent and international DJs and producers. The website similarly contains content focussing on this music as well. They are at the forefront of cutting edge non mainstream sounds in the country.

Radio and music – Radio and music focuses primarily on radio and music news and information from India – with a large part of their content  centred around Bollywood and Hindi music – but also includes international and Indian independent music from time to time.

Soundbox – Soundbox is a print magazine and online portal that is primarily a music trade magazine. Its content includes Bollywood music and Hindi music, as well as Indian independent music.

What’s The Scene – What’s The Scene is a music specific website that features album reviews, interviews, news and gig listings for various cities around the country.

Bollywood Hungama – Bollywood Hungama offers news, reviews, previews and more, of Bollywood films and film music.

Rediff – Rediff offers a variety of content –news, shopping and email – but its entertainment section centres primarily around Bollywood film and music news.

Metalbase – Metalbase is widely considered India’s foremost music magazine – both print and online – specific to the genre of metal. Its content covers everything metal-related from India and elsewhere in the world. Other metal-specific portals include:

Headbangers.in

Headbangers Kitchen

Metal Wani

NH666.net

MetalIndia Magazine

Newspapers

Most leading dailies – also, weekly newspapers – in India have either supplements or sections within the main paper that feature a range of cultural news, including music news, reviews, interviews and more.

Deccan Chronicle – Deccan Chronicle is one of the leading newspapers in southern India, and contains dedicated culture and entertainment pages that include various music features.

The Hindu – Published in Delhi, Bangalore, Hyderabad and Chennai, among other cities, The Hindu is among the most respected newspapers in the country, and its supplement, Metro Plus, regularly features music-related articles.

Times of India – The Times of India, as well as the ToI owned Mumbai Mirror – and Bangalore Mirror, Pune Mirror and Ahmedabad Mirror – all include sections and/or pages that do features on music, art and culture.

Hindustan Times – An English-language daily, Hindustan Times is published in most metros across the country, including Delhi, Mumbai and Kolkata, as well as a number of other cities such as Chandigarh, Amritsar, Lucknow and Patna. Its daily and weekly supplements contain entertainment and lifestyle news and features, which often includes music.

The Telegraph – The Telegraph was founded in Kolkata, and is now primarily published from eastern India. In Kolkata, a supplement called t2 regularly includes Bollywood, international and Indian independent music news, reviews, interviews and so on.

Indian Express – The Indian Express is an English-language daily published in Mumbai, Delhi, Pune and Kolkata, among other cities. It has a page dedicated to feature stories, as well as a weekly magazine, both of which include music.

Sunday Guardian – A weekly English-language newspaper published in Delhi, Mumbai and Chandigarh, The Sunday Guardian regularly includes features on music.

DNA – Daily News and Analysis (DNA) is published in Mumbai and Delhi, among other cities and contains a daily supplement which covers a variety of entertainment and lifestyle news, including Bollywood, international and Indian independent music.

Mid-day – Mid-day is a daily tabloid published in Mumbai and Pune, available at noon. Both editions of the newspaper regularly publish entertainment and lifestyle news, including music.

New Indian Express – Published in South India only – in Bangalore, Chennai, Kochi, Thiruvananthapuram and Hyderabad – The New Indian Express includes features in the daily editions, as well as a Friday magazine, Indulge.

Rolling Stone – Rolling Stone magazine’s India edition continues to be the leading print magazine focussing exclusively on music content, both Indian independent and otherwise.

There are, however, some other print magazines in India that often include features on Indian independent and international music. These include Platform Magazine, GQ India, Elle India, Vogue India and Grazia India.

Sruti Magazine – For classical performing arts.

Live Festivals

Pop/rock
The number of music festivals in India has increased exponentially in recent years, especially those that cater to independent music. There are only a handful of college festivals that programme Bollywood music

Bacardi NH7 Weekender – The inaugural edition of Bacardi NH7 Weekender was held in Pune in 2010, as a primarily multi-genre, indie music festival. It has since become an annual festival, and is now held in Delhi, Bangalore and Kolkata, as well as Pune. The festival has multiple stages, depending roughly on genre. While the line-up continues to consist primarily of independent musicians from India and around the world, some hugely popular acts have played at previous editions of the festival as well.

Ziro Festival – Held annually in Arunachal Pradesh’s Ziro Valley since 2012, Ziro Festival has, in two years, become one of the country’s favourite destination/camping festivals. While primarily a multi-genre festival, the line-up mostly comprises bands/artists of the pop/rock variety.

India Bike Week – The first edition of India Bike Week was held in Goa in 2013, and the second earlier this year. The festival caters primarily to bikers and biking enthusiasts, but also includes two stages for music. The line-up is largely multi-genre.

Escape Festival – Held annually in the picturesque hill station of Naukuchiatal, Escape Festival is a multi-genre music and art festival, and is widely considered one of India’s foremost camping festivals.

Sulafest – The seventh edition of Sulafest was held in Nashik earlier this year. In 2013, the festival went from being a single-day event to a two-day event, held over the weekend. The line-up is usually multi-genre, and includes artists from India and around the world.

Ragasthan – The first ever edition of Ragasthan was held in Jaisalmer, and the second earlier this year. This edition was a four day-long affair, and featured three stages, with acts being mostly divided by genres.

Storm Festival – Started as a camping music festival in 2012, Storm Festival – held in Coorg for the first two editions and Bangalore for the third – is a two-day event that has multiple stages, divided on the basis of genre.

Mood Indigo (IIT Mumbai) – Mood Indigo is the annual cultural festival of IIT Bombay, and has been held almost every year since its inauguration in 1971. Over the years, a number of well-known musicians have played at Mood Indigo, with line-ups including Indian independent bands, as well as Hindi pop artists.

www.greatindianrock.in – Popularly known as GIR, this has been the longest running festival and has played a pioneering role to promote independent music in India. Producers RSJ are now reviving the festival in 2015 after a gap of 4 years. The Norwegian cooperation since 2004 helped create a productive tie-up with metal festival INFERNO, Oslo with artist exchange programs and other opportunites of performances and raising skills within the music scene in India.

Jazz/Blues
Mahindra Blues Festival – A two-day festival held in Mumbai every year, the Mahindra Blues Festivals has come to be regarded as among Asia’s biggest blues festivals. The line-up features blues and jazz musicians from India and around the world.

Kasauli Rhythm and Blues Festival – The third edition of the Kasauli Rhythm and Blues Festival was held earlier this year, with no acts from the previous two editions having been repeated. The line-up primarily features folk, jazz and blues musicians.

Congo Square Jazz Festival/Kolkata Jazz Fest – The Kolkata Jazz Fest is held annually in Kolkata, and was established as a means to promote jazz in India.

Delhi International Jazz Festival – The fourth edition of the Delhi International Jazz Festival was held earlier this year at Nehru Park in New Delhi. The festival features jazz acts from India and around the world.

Goa International Jazz Live Festival – The first edition of the Goa International Jazz Festival was held in Goa in November 2013. It featured jazz musicians from India and from around the world.

Jazz Utsav – The first edition of the Jazz Utsav was held in Delhi in 1984, and called the Jazz Yatra. For the last few years, the festival has been held annually, and rechristened Jazz Utsav. In 2012, the festival was also held in Mumbai and Pune, aside from Delhi. In October 2014, it will only take place in Delhi.

Jus’ Jazz – The first edition of Jus’ Jazz was held in Mumbai and Delhi in November 2012. The line-up featured a number of veteran jazz musicians from around the world, including American guitarist Russell Malone, Russian saxophonist Igor Butman, American vocalist Diane Witherspoon.

Electronica/EDM
Sunburn – Held annually in Goa since 2007, Sunburn has become the country’s most popular EDM festival, and has, over the years, featured some of the most popular DJs from around the world.

Enchanted Valley Carnival – Although only one edition old, Enchanted Valley Carnival, held in Aamby Valley in December 2014, proved to be hugely popular. While the line-up focussed primarily on EDM/electronic music, it also featured some folk, pop/rock bands.

Bass Camp Festival – The first edition of Bass Camp Festival was held in 2010, and it has since established itself as the country’s premier bass heavy electronic music festival. In the years since, it has been held in Mumbai, Delhi, Bangalore, Pune, Chennai, Goa and Kolkata.

VH1 Supersonic – VH1 Supersonic was established in December last year, as a five day-long electronic music festival, held in Goa. Some of the most popular DJs and producers from India and around the world featured on the line-up for the festival.

Magnetic Fields – The inaugural edition of Magnetic Fields Festival was held at the picturesque Alsisar Mahal in Rajasthan in December last year, as a three day-long festival. While the line-up primarily consisting of electronic music producers and DJs, it also included some pop/rock bands.

Metal
Bangalore Open Air – Established in 2012, Bangalore Open Air has been held annually since, and has come to be recognised as India’s foremost heavy metal music festival.

Inferno Metal Festival – The first edition of the iconic Norwegian metal festival, Inferno Metal Festival, was held in India in February this year. This also marked the first time the festival was held in Asia.

Entombed Metal Festival – The first edition of Entombed Metal Fest was held in Pune in August 2012, followed by a second edition also in Pune, and the subsequent two in Mumbai. The festival primarily serves as a platform for young metal bands in the country.

There are a number of more, smaller metal festivals around the country, most of which feature metal bands from India only.

Domination: The Deathfest

Trendslaughter Festival

Doom Over Bangalore

Bollywood/Hindi Pop
Channel V India Fest – The V India Fest is held annually, with a focus on showcasing as well as finding new talent. The events conducted are over a variety of categories, including music, theatre, fashion, sports and more.

A number of college festivals are held across the country, with the biggest being at IIT in Mumbai and Delhi, and IIM in Ahmedabad.

Many college festvals program Bollywood acts. The biggest ones are:
Mood Indigo

IIT Delhi

IIM Ahmedabad

Traditional folk/world music/regional
Hornbill Festival – Hornbill Festival, held in Nagaland every year in December, is the most popular festival in the area. It hosts the hugely popular Hornbill Rock Contest, as well as a music festival featuring bands/musicians from around the country, and a number of traditional musicians from the area as well.

Jaipur Literature Festival – The Jaipur Literature Festival is held in January every year, and has grown into the largest literary festival in Asia. Aside from featuring speakers from around the world, the festival also has a music stage, which primarily plays host to folk, pop and classical musicians.

Jodhpur RIFF – Jodhpur RIFF is the Rajasthan International Folk Festival and is held annually in and around the Mehrangarh Fort in Jodhpur. The line-up primarily features a variety of Rajasthani musicians and dancers, among other aritsts.

http://www.lgmf.org – The Lakshminarayana Global Music Festival was established in 1992 by Dr. L. Subramaniam. The festival showcases talent from around the world and provides a platform for different styles of music from around the globe. Till date, the festival has been held in 55 cities across 22 countries and has received tremendous support from the press and public alike, hosting audiences of up to 200,000 people at a single event.

Kolkata International Music Festival – The sixth edition of the Kolkata International Music Festival was held in December last year. Musicians that feature on the line-up for the festival are primarily traditional and folk musicians.

World Sufi Spirit Festival – The World Sufi Spirit Festival, better known as the World Sacred Spirit Festival is held in the Mehrangarh Fort in Jodhpur and the Ahhichatragarh Fort in Nagaur. The line-up features sufi, folk and traditional musicians from around the world.

Kenduli Mela – The Kenduli Mela is held every January in the district of Birbhum in West Bengal. Jaydev Kenduli, believed to be the birthplace of the poet Jaydev, is the location for the fair, which celebrates the music of the natives of that area – the Bauls.

Thyagaraja Aradhana Festival – The Thyagaraja Aradhana Festival is held every January in the town of Thiruvaiyaru in Tamil Nadu. The 167th edition of the festival concluded on the 21st of January 2014.

Blue Lotus Festival – The second edition of the Blue Lotus Festival will be held in Rajasthan in October 2014. The festival focuses on Indian sufi, folk, traditional, gypsy, tribal, devotional and spiritual music.

Contemporary/Classic
Harivallabh Sangeet Sammelan – Shree Baba Harivallabh Sangeet Sammelan is believed to be the oldest Indian classical music festival in the world – the last edition of the festival in December last year was its 138th edition. It is held every year at Devi Talab in Jalandhar, near the Samadhi of saint Harballabh.

Madras Music Season – Madras Music Season is a six week-long festival held in Chennai from December to January. When it first began, the festival was about Carnatic music only, but over the years has expanded to include other forms of music as well as dance and drama.

Saptak Festival – The Saptak Sangeet Samaroh or Saptak Music Festival is held annually in Ahmedabad through the 1st – 13th of January. The focus of this festival is solely on Indian classical music.

Sawai Gandharva Bhimsen Mahotsav – The Sawai Gandharva Bhimsen Mahotsav is an Indian classical music festival, organised by Arya Sangeet Prasarak Mandal every year in Pune since 1953.

The Dover Lane Music Conference – The Dover Lane Music Conference is an annual Indian classical music festival held in Kolkata.

Venues

Mumbai
Blue Frog (rock/pop/electronic)

Bonobo (electronic)

H2O (electronic)

Hard Rock Cafe (primarily rock)

Tilt All Day (primarily electronic)

Boveda (primarily electronic)

Olive Bar and Kitchen (electronic)

Mehboob Studios (live – rock/pop/jazz/electronic)

Kino 108 (live – electronic/rock/pop/blues)

Bandra Base (jazz/acoustic/classical)

NCPA (Western and Indian classical/jazz)

Nehru Centre (primarily classical)

Asiatic Society  (classical/folk/pop)

Bandra Fort Amphitheatre (rock/pop/electronic/classical)

Ravindra Natya Mandir (primarily classical)

Shanmukhananda Hall (primarily classical)

Delhi
Blue Frog (rock/pop/electronic)

Raasta (electronic)

Hauz Khas Social (primarily electronic)

T.L.R (primarily electronic)

I-Kandy (primarily electronic)

Moonshine Cafe (primarily electronic)

Summer House Cafe (primarily electronic)

Out of the Box (primarily electronic)

Turquoise Cottage (rock/pop/electronic/acoustic)

Hard Rock Cafe (primarily rock)

The Piano Man (jazz)

Siri Fort Auditorium (Western and Indian classical)

Humayun’s Tomb (classical)

The Peninsula Studios (classical/traditional)

India International Center (IIC) (classical/world/traditional)

Gandharva Mahavidyalaya (classical/traditional)

Nehru Park (classical/traditional)

Bangalore
Counter Culture (pop/rock/electronic/jazz/blues)

The Humming Tree (pop/rock/electronic)

B-Flat (rock/classical/electronic)

Windmills Craftworks (classical/jazz)

Opus (primarily rock)

Hard Rock Cafe (primarily rock)

Indigo Live Music Bar (primarily electronic)

Church Street Social (primarily electronic)

Puma Social Club(primarily electronic)

City Bar (primarily electronic)

Chowdiah Memorial Hall (primarily classical)

Pune
Blue Frog (rock/pop/electronic)

High Spirits (primarily electronic)

Hard Rock Cafe (primarily rock)

Euriska (primarily electronic)

Shisha Jazz Cafe (jazz)

Chennai
Hard Rock Cafe (primarily rock)

Zara (primarily electronic)

Music Academy (classical/traditional)

Kolkata
Someplace Else (primarily rock)

Princeton Club (rock/electronic)

ITC Sangeet Research Academy (primarily classical)

Hyderabad
Hard Rock Cafe (primarily rock)

Chowmahalla Palace (primarily classical)

Jaipur
Kawa Cultural Centre (primarily classical)

Goa
Baywatch (Art Escape) (rock/pop/electronic)

Heritage Jazz (jazz)

Booking agents/Management

India has a number of booking agents/agencies, some who focus exclusively on the continually growing Indian independent music market, some on international music, some on both, and some on Bollywood. Most of these booking agents/agencies double as management as well.

Rock/Pop
OML

Krunk

Dream Makers

Ennui.Bomb

Gigmama

Artistivity

Mixtape

Groove Temple

Jazz/Blues
Gatecrash

Jazz Addicts

Jazz Goa

Electronic/EDM
Submerge

Krunk

Unmute

Mixtape

Inroom Records

Percept

Bollywood/Hindi Pop/Regional
Percept

Showhouse

70

Fountainhead

Traditional folk/World music
Earthsync

Indianuance

Kawa Music

Rhythm Riders

Teamwork

Spic Macay

Banyan Tree Events

Seher

Metal
Deamonstealer

Mixtape

Frameshift Initiative

Incanned Productions

Contemporary/Classic
Indianuance

Spic Macay

Record Industry

According to the IFPI Digital Music Report of 2013, the Indian recorded music market grew for a third consecutive year in 2012, with digital sales overtaking physical sales. A FICCI – KPMG report of 2014 puts the Indian music industry size at INR 9.6 billion in 2013, down from 10.6 billion in 2012.

Sources: IFPI, FICCI

Major

The labels with the largest turnover, and with the biggest stakes in the Indian market continue to be those that release Bollywood/regional Indian music. The key labels are:

Bollywood/Hindi Pop/Regional
T-Series – T-Series has an annual turnover of over 300 crores and an 18% market share.

Saregama – Set up in 1901, Saregama used be owned by EMI, but was bought over by the Goenkas in 1985. It has an annual turnover of 150 crores and a 10% market share.

Sony Music – Sony Music has an annual turnover of 80 crores *in the Indian market*.  The label releases Bollywood, pop/rock, classical and international music, and is the licensee for Warner Music.

Universal Music India – Universal Music releases Indian (Bollywood, Hindi pop, classical and regional) and international music, with an annual turnover of 60 crores in the *Indian market*. The label also owns 400 film soundtracks from the 70s.

Zee Music

Times Music – Times Music releases Bollywood, Hindi pop, devotional and regional Indian music.

Tips Industries Limited – The Tips music label was set up in the 80s and releases Bollywood, regional, Hindi pop and classical Indian music.

Venus Records and Tapes India Limited – Venus releases Bollywood, regional, devotional, Hindi pop and classical Indian music.

Yash Raj Films – Set up in 2004, the Yash Raj Films label only releases only film music produced by Yash Raj Films.

Eros International

ASA Productions – ASA Productions distributes Bollywood music in India and the international market.

Music Today

Indie

Key independent record labels
Demonstealer Records – Demonstealer Records is an independent record label dedicated to the genre of extreme metal.

Dualism Records – Dualism Records was set up in 2013 by Sahej Bakshi (aka Dualist Inquiry) and his manager, Tej Brar. The label aims to serve as a platform for cutting-edge indie electronica from the Indian subcontinent.

Qilla Records – Qilla Records was set up in 2010 by Madhav Shorey (aka Kohra) and Gaurav Malaker (one half of B.L.O.T.). The label publishes electronic music.

There are also a handful of other independent labels that focus exclusively on metal. These include:

Transcending Obscurity India

Mahatobar Distribution

Incanned Productions

Classical/Folk/Traditional
Music Today –Established in 1990, Music Today is a division of the India Today Group, and focuses exclusively on classical Indian music.

Amarrass Records – Based between New Delhi and Wisconsin, USA, Amarrass Records is a label that publishes world music/traditional folk music.

EarthSync – EarthSync is a record label based in Chennai that produces/releases traditional music from around India.

De Kulture Records – De Kulture was established in 2005 with the aim to promote and preserve diverse traditional Indian music.

Beat of India (Shefali Bhushan) – Beat of India is a music label that focuses exclusively on folk music from India, with the aim to make it more easily available.

Free Spirit – Free Spirit is a music label based in Mumbai that releases traditional/world/folk music.

The Peninsula Studios

Mystica Music – Mystica Music releases Sufi, devotional, meditation, classical and world music.

Underscore Records – Underscore Records was set up by musicians Shubha Mudgal and Aneesh Pradhan, and releases Indian music.

Ninaad Music – Ninaad was set up to promote classical music and make it more available to people.

Distribution/Licensing

Hungama (T Series digital distribution)

Tech Zone

Spice Digital

Short Formats

Alpha Digi Tech

Digital

Most of record labels also do digital distribution.

Some of the biggest online platform for digital distribution are:

OK Listen

Artist Aloud

Hungama

Copyrights

All record labels in India are also publishers, there’s no independent publishing company. But Atul Churamani (ex-Saregama HMV) is now starting his own publishing company: «Turnkey Music and Publishing Pvt Ltd».

Music industry networking arenas

IndiEarth Xchange – IndiEarth Xchange is an annual trade event put together by IndiEarth / Earthsync – a multipurpose platform to support India’s independent musicians and filmmakers – for independent music, film and media. The second edition of the event was held in December 2013, and brought together 180 delegates from 20 countries for three days. The agenda for these three days included conferences, music and film showcases, networking sessions and international opportunities.

Music Connects – Produced by the Hong Kong-based Music Matters and indiantelevision.com group’s radioandmusic.com, MixRadio Music Connects is an annual two-day-long music and digital event for the industry and is currently five editions old, with the sixth scheduled to be held in November 2014.

India Music Week – India Music Week was established in 2011 by Amit Saigal, the founder of Rock Street Journal, as a platform that would give the Indian independent music industry the opportunity to interact with the global marketplace. The festival continues to be owned by Rock Street Journal Magazine. The most recent edition of the festival in 2013 also featured a two-day music conference in collaboration with Rikskonsertene – Concerts Norway and in association with the Mumbai-based True School of Music.

Sponsors

For rock/pop/electro/jazz music: Liquor companies, Apparel & Lifestyle brands like Nike, Adidas, Puma, Vans and so on.

For classical and folk music: nationalised banks, specific patrons like Shri Krishna Sweets, Nalli Silk Saris, and brands such as Britannia and software firms such as Infosys.

PR agencies

Little Big Noise – Little Big Noise is a music based PR company that deals with the promotion of independent music – and, occasionally, culture – in India, and is among the country’s most widely recognised and only PR companies to do so.

Gatecrash – Gatecrash is a consulting agency specialized in touring international bands in India, curating Indian and international acts for festivals and events and managing music-related projects.

There are also a handful of PR agencies in India that promote music as one of their many interests. These include:

Perfect Relations

Hardly Anonymous

Visas

All foreign musicians performing in India are required to apply for a business visa at their local Indian Consulate. This needs to be done about 3-4 weeks in advance, as organisers in India who have invited an international musician to perform need to apply for an International Performing License (IPL) approximately 2 weeks in advance, for which they require the musician’s visa.

Checklist

– The independent and mainstream (Bollywood/film) music scene is primarily driven by sponsors and works on a 100 % sponsorship model, unlike many European countries. This has helped in the rapid growth of the music scene in a relatively short period. A number of large-scale international companies have started investing in India, given the promise of potential in the Indian market.

– The past couple of years have seen a significant rise in nearly all components of the music industry – international and independent – from club gigs to festivals to venues to digital platforms to distribute music to media that’s covering this music.

– The music festival season in India is generally between September and March, but club gigs are usually organised all-year round. Most often, these happen on weekends – Friday and Saturday nights – but some venues programme live music on Wednesdays and Thursdays as well.

– Foreign bands interested in developing a career in India will, more often than not, need to make multiple trips to the country, foster a relationship with local musicians and promoters and do some PR for themselves – keeping in mind that social media and word-of-mouth are very efficient in India.

Sources

Sohail Arora (Krunk) & Emmanuelle de Decker (Gatecrash)

We would also like to thank the people who helped us to write this roadmap: Zaira Arslan, Aishwarya Natarajan, Atul Churamani & Sahil Makhija

Sohail Arora is the founder/director of KRUNK , India’s finest Artist Management, Bookings & Events Agency based out of Mumbai. Founded in 2009, KRUNK specializes in the finest local and international talent within the music industry. KRUNK’s wide roster of Artists include some of the most forward thinking DJs / Producers in the country. In addition to running India’s only Bass Heavy Electronic Music festival called BASS CAMP which pushes sounds like Drum N Bass/Dubstep/Glitch Hop/Garage/Reggae/Dub & more, KRUNK also curates festival stages for electronic and live music at festivals like Sunburn, Zima Fest and many more. Krunk runs many other properties like FAM JAM (House, Electronic), FLUX (All Dance Genres) and has been responsible for getting down quality international acts like DUB FX (Aiustralia), Alix Perez (UK), Mr. Bill (Australia), Calyx & TeeBee (UK), Lucy Swann (No), Mathias Stuboe (No) and many more.

Sohail is a full – time member of the Mumbai-based BBC (Bay Beat Collective). BBC formed in 2009 and was voted # 1 Drum N Bass / Dubstep DJ Collective by MyFavDJ.in for 2009 – 2010, BBC comprises of Sohail Arora & Kris Correya. They have opened for acts like The Prodigy, Noisia, Alix Perez, Nymfo, LTJ Bukem, DJ Marky, Pendulum & Klute. BBC has played an important role in the rise of the Bass Music culture in the country.

Emmanuelle de Decker is a French national who has been working in the music industry for more than fifteen years across different countries in Europe and in Asia. Emma handled live music programming at blueFROG in Mumbai & Delhi for five years, and founded GATECRASH in 2012, an agency for music projects management.

GATECRASH curates Indian and international bands for events, coordinates concerts for bands touring in India, facilitates artist collaborations, develops exchanges between Indian and international music professionals and conducts researches and workshops about the music scene in India.

The agency also launched the online resource platform jazzinindia.com to build a jazz community, support, promote and develop jazz initiatives in India.