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Music Norway er norsk musikkbransjes eksportorganisasjon.

USA

Intro

Population: 327 million

GDP per capita: $57.500 USD

As the US continues to be the top consumer and producer of music worldwide, technological advances in recent years have increased the opportunities for international artists and industry professionals to take export ready entertainment to American audiences.

US music marked facts
First half of 2016 showed a 16% decrease in US digital album sale compared to same period the year before.

Music streaming services in US increased 76% in 2016, surpassing digital music sale for the first time.

Overall music US consumption was up 3%.

Digital song downloads down 25%. Digital album downloads down 20%.

Digital music sale decreases quicker than physical sale.

Vinyl increased 11% in 2016, reaching a record with over 13 million vinyl copies sold. Internet/mail order has the largest share of physical sales.

According to Nielsen, the biggest genre in the US is hip-hop (25%). It used to be rock (23%), according to Nielsen.

Song sales decreased 25% compared to the earlier year.

This confirms that US consumers keep shifting from MP3 files to streaming, following the trend that started early in Scandinavia.

Americans played 284.7 billion music streams (audio/video) in the first half of 2017.

The US music industry are generating more revenue from streaming customers than album byers.

The three main streaming services in the US are Spotify, Apple Music and TIDAL, currently in that order.

Streaming helped the music retail revenue in the US to increase 11,4% in 2016 to $7.7 billion.

Related articles from Musicnorway.no:

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NB! Dette veikartet kun en introduksjon til det amerikanske markedet. Det er ikke ment som en fasit på hvordan man slår igjennom. Veikartet gir heller ingen totaloversikt over alt som kan være relevant for deg og dine behov. Endringer skjer fort i musikkindustrien, så vi oppfordrer bransjen til å melde inn eventuelle mangler eller feil i veikartet. 

Media

TV
The five major U.S. broadcast television networks are NBC (National Broadcasting Company), CBS (Columbia Broadcasting System), ABC (American Broadcasting Company), FOX and The CW (CBS + Warner Bros.), followed by PBS (Public Broadcasting Service).

NBC 
CBS 
ABC 
Fox 
The CW
PBS 

Radio
US radio is dominated by commercial advertising sponsorship when it comes to commercial stations. The country does not have a national broadcaster for the general public.

The radio network and internet radio platform iHeartRadio has 800 local stations in the US. Cumulus Media, Inc. is the second largest owner and operator of radio stations in the United States behind iHeart. Media conglomerate Emmis Communications has 19 stations in five US markets.

Direct-to-consumer subscription satellite radio began appearing in the United States in the early 2000s. Sirius and XM merged to Sirius XM Radio in 2009 and has a government-regulated monopoly on the satellite format.

New and/or independent artists may get airplay from commercial, college, and satellite stations. Commercial radio stations are often reluctant to play music from new and international artists, especially acts signed to independent labels.

College/campus, community and non-profit radio are the most open to playing new, unsigned, international types of music.

iHeart Radio
Cumulus 
Premiere Networks
Westwood One 
Emmis Radio
DePaul 
KASU 
KCPR 
KCRW 
KDSU 
KEXP 
KJAZZ (jazz)
KUSC  (classical/contemporary)
PAWS 
Radio K
WBGO  (jazz)
WETA (classical/contemporary)
WFMU 
WFTU 
WGBH (classical/jazz)
WQXR  (classical/contemporary)

51 Best College Radio Stations 

Sirius XM

The satellite leader has hundreds of music stations.

The Best Sirius XM Music Channels 

Key radio programmes:
Live 105
All Songs Considered
American Top 40 with Ryan Seacrest 
Morning Becomes Eclectic
Rick Dees Weekly Top 40 
Jazz After Hours
Howard Stern Show with live acts 

Web and print
Online publications with music content, including international artists, festival coverage and music video premieres:

Pitchfork 
Brooklyn Vegan 
Noisey 
Dancing Astronaut
Yahoo Music
Stereogum 

Newspapers with sporadic artist interviews, album reviews and occasional festival reports. Some papers are nationally read such as the New York Times, while others are regionally or locally based. All of them prioritize their web versions.

Chicago Sun-Times
Los Angeles Times
Metro (daily paper featured in NYC, Boston, Philadelphia)
New York Post
The New York Times
USA TODAY
The Village Voice 
Washington Post

Print magazines are still declining, also when it comes to American music publications. A few genre specific outlets are available weekly, monthly and quarterly. Web is a priority for the majority.

Alternative Press (alternative rock/indie)
Billboard  (all categories, mostly mainstream music)
DOWN BEAT  (jazz)
Jazz Times (jazz)
Nylon (pop, rock, urban)
Opera News (opera)
Revolver  (metal)
Rolling Stone  (pop, rock, urban)
Teen Vogue  (pop, rock, urban)
The FADER  (urban, pop, some rock/indie)
VIBE  (urban)
XLR8R (electronic)

Live

Festivals
From April to October there’s a huge selection of music festivals all over the US, especially on the East and West coast. Here are some of the most popular.

Pop, rock, urban, electronic festivals:
ACL Music Festival
Bonnaroo
Bumbershoot
CMJ Music Marathon
Coachella 
Culture Collide Festival
FYF 
Lollapalooza 
Outside Lands
Pitchfork 
Sasquatch! 
The Governors Ball 
Treasure Island
Voodoo 

Jazz:
Berks Jazz Fest
Blue Note Jazz Festival
Capital Jazz Fest
Fillmore Jazz Festival 2014
Monterey Jazz Festival
New Orleans Jazz & Heritage Festival
Newport Jazz Festival
New York City Jazz Festival

Contemporary/Classical:
Big Ears Festival
Lincoln Center Festival
New York Chamber Music Festival
Ojai Music Festival
Performa
Spoleto Festival

Booking agents/promoters
The Bowery Presents
C3 Presents
Goldenvoice 
Live Nation
United Talent 
Billions 
High Road 
Inland Empire
Flower 
Panache 
Paradigm 
William Morris 

Orchestras:
Many US cities have symphony orchestras of varying sizes and degrees of popularity.

The “Top Five”
Boston Symphony Orchestra
Chicago Symphony Orchestra
Cleveland Orchestra
New York Philharmonic
The Philadelphia Orchestra

Atlanta Symphony Orchestra
Baltimore Symphony Orchestra
Detroit Symphony Orchestra
The Los Angeles Philharmonic
Portland Symphony Orchestra
San Francisco Symphony

More orchestras can be found at League of American Orchestras

Operas:
Opera companies can be found throughout the US in nearly every major city.
Metropolitan Opera
San Francisco Opera

List of North American opera companies 

Concert Halls:
Throughout the US, there several world famous concert halls presenting a variety of music including classical, pop, jazz, world, and more.
BAM | Brooklyn Academy of Music
Carnegie Hall
Center for the Art of Performance at UCLA
The John F. Kennedy Center for the Performing Arts
Kimmel Center for the Performing Arts
Lincoln Center for the Performing Arts
Severance Hall
Symphony Center
Symphony Hall
Walt Disney Concert Hall

Cultural Houses:
Ars Nova Workshop
Cleveland Museum of Art
Constellation
Experimental Media and Performing Arts Center (EMPAC)
ICA | The Institute of Contemporary Art/Boston
ISSUE Project Room
The Kitchen: Home
(le) poisson rouge
Non-Event
REDCAT
SFJAZZ Center
The Stone

Record Industry

According to RIAA recorded music US revenues grew 11.4% in 2016 to $7.7 billion, mostly thanks to a doubling of paid streaming music. Thus the American music business got its biggest gain since 1998.

At wholesale values, the industry was up 9.3% to $5.3 billion.

Even if there is a big improvement for the industry, revenues are still only about half what they were in 1999, and revenues from more traditional unit-based sales (physical products and digital downloads) continue to go down.

Please download the full 2016 report here. http://www.riaa.com/wp-content/uploads/2017/03/RIAA-2016-Year-End-News-Notes.pdf

Total recorded music market share 2016 (source: MIDiA/MBW)

Universal 35,8% (-2,3%)
Sony 27,5% (+0,1%)
Warner 20,9% (+2,5%)
Indies 15,8% (-0,3%)

Indie:
The US indie labels’ marked share has been reduced by almost 50% since 2013. The sector is represented by A2IM aka The American Association of Independent Music

ANTI-
ATO 
Beggars Group
Century Media  (metal)
DFA  
EMPIRE 
Epitaph 
Glassnote 
Jagjaguwar 
Merge 
Mute 
Nettwerk 
Nuclear Blast (metal)
Polyvinyl 
Secretly Canadian 
Sub Pop
Warp 
Concord Jazz
Heads Up International  (jazz)
Mack Avenue  (jazz)
Knitting Factory  (jazz/contemporary/world)
Rounder  (roots/folk)
Ultra Music  (electronic)

Major:
US major label sector is represented by the RIAA. These labels have imprints who often specialize in specific genres. (The majority of the classical/contemporary recordings are released under these imprints.)

Universal Music
Astralwerks
Blue Note Records (jazz)
Decca (classical/contemporary/jazz)
Sugar Hill Records (folk/bluegrass)
Verve Music Group (classical/contemporary/jazz)
Sony Music
Sony Masterworks (classical/contemporary)
Columbia 
Epic 
RCA 
RED 
Atlantic 
Warner Music Group
Roadrunner Records (metal)
ADA 

Distribution/licensing
INgrooves 
Redeye 
CD Baby 
The Orchard 
TuneCore 

Music Industry Networking Arenas

A2IM Indie Week 
Indie Week is an international conference and networking event aimed at maximizing the global impact of Independent music. Held in New York in June, featuring more than 100 independent music business senior executives from around the globe.

Culture Collide Festival 
Established in 2011, the festival focus creative curiosity stretching across the venues of Los Angeles, San Francisco, and New York City. The lineup includes artists from over 20 different countries from around the world. The festival has been featured in The Wall Street Journal, Huffington Post, and Time Out, among others. The program offers influential speakers from the music, entertainment and lifestyle industries and delegates from around the world to discuss brand partnerships, record sales, touring and digital marketing strategies.

MUSEXPO
International music, media & technology conference based in Hollywood, Los Angeles. Since its inception in 2005, MUSEXPO has hosted thousands of executives, from A&R to promo, from all around the world and showcased 100+ artists from dozens of countries.

Mondo.NYC 
New York based event founded in 2016 by the people behind CMJ. Mondo.NYC is a festival and global business summit of music and tech industry insiders and innovators, emerging artists and their fans. Mondo connects fans and creators in a shared mission of empowering artists and advancing ideas in the music business.

SXSW 
South by Southwest (SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. It began as a small event in 1987. Today SXSW has more than 2000 showcasing artists divided between 100 stages, in addition to more than 300 panels sessions and workshops.

Publishing

The US publishing sector is large with lots of revenue opportunities. ASCAP reported US (domestic) earning of $716 million in 2016, while BMI’s revenue the same year was $721 million. Overall, the publishing sector is represented by two main organizations:

Music Publishers Association
National Music Publishers’ Association 

The ASCAP I Create Music EXPO 
This conference is held annually in late April in Los Angeles and attracts world famous international song writers, A&Rs and publishers discussing a variety of topics during panels and networking events. The 2017 event ended with a keynote from Stevie Wonder.

Publishing companies

Major:
BMG Chrysalis
Universal Music Publishing
Sony/ATV Music Publishing
Warner/Chappell Music

Independent:
Downtown Music Publishing
Kobalt
Nettwerk One Music
Primary Wave Music
Songs Music Publishing
Artist Publishing Group (APG)
TAP 
Foundations 
Spirit Music Group 
Rough Trade
Terrorbird 

Music Supervision and Synch

FORMAT 
Cutcraft 
A&G Sync 
IMAGEM 
411 Music Group 

Performing Rights/Collecting Societies

ASCAP is the world’s leading Performing Rights Society that represents more than 650,000 rights holders in 2016. BMI and SESAC are the two other major US collecting societies for songwriters. HFA (Harry Fox Agency) issues mechanical rights in the US market.

Artists from abroad help site:

– Foreign artist taxation
Tax returns