In Brazil, what we call «the big media» is formed by the main channels of open TV, the commercial FM radios, some printed vehicles and big web portals.
The largest open TV channel in Brazil is Rede Globo, which is located throughout the country, through 5 owned stations and partnership with affiliated companies, and in more than 100 countries, by Globo Internacional. In addition to TV, Globo Group – the largest media group in the country – has a radio system, with its own and affiliated broadcasters, in the news (CBN) and talk segments (Rádio Globo and BH FM).
The group also has a subscription service, Globosat, with more than 30 channels, as well as a classified classifieds portal, a large news portal, an on-demand content platform for the internet, a record company (Som Livre) and a co-producer of Brazilian films (Globo Filmes).
Globo is the largest audiovisual producer in Brazil, with a portfolio of more than 50 years of series, films and soaps.
Mainstream artists occupy most of the space in open TV and commercial FM radio, usually through commercial negotiation to publicize their work. There is little editorial space that releases emerging or consolidated independent artists.
Printed press has less and less space for music. But the available spaces are still filled by new emerging or independent musical production, or mass artists considered good by cultural criticism.
Newspapers and magazines still generate pro artist status, but they no longer help sell music or tickets.
The main force of the popularization in Brazil today, mainly for emergent or consolidated artists (independent or not), is on the Internet: Blogs, portals, and especially social networks. That said, the strength of promoting musical work is and always will be in the hands of the artist himself.
Most Relevant Television Networks
Rede Globo – A channel that dominates throughout Brazil
Rede Bandeirantes – more sports or popular programming
RecordTV – most popular programming, linked to the evangelical church
SBT – highly popular programming
TV Cultura – State-owned public TV, more cultural and informative .
Television specialized in music / open public channels.
BIS – Specialized in rock, MPB, pop, pagode and sertanejo
MTV Brasil– Little or no musical focus today. More focused on teen reality reality shows
Music Box Brazil – Specialized in national music, alternative channel
VH1 – Mainstream / commercial
Other Channels with some Music programming (broadcasting live festivals, live music shows, interviews, etc.)
Multishow– Channel that has the Multishow Award, one of the biggest prizes for national music
PLAY TV – Specialized in pop culture, music and video games
GNT – Channel with programs focused on entertainment, behavior, gastronomy, decoration, innovation in the form of series, documentaries and films. Several presenters of the programs are musical artists.
Arte 1 – Programming specialized in arts (cinema, plastic arts, music, theater) in the form of talk shows, documentaries and films.
Canal Brasil – some own and third-party productions of live music content and documentaries.
In Brazil, there are many large commercial radios and its musical programming is defined through commercial negotiations (the jabá). These radios play hits from mainstream artists and feature little variation of content in their programming. But they still have a strong promotion force for the general public, especially in poorer regions or large metropolises with heavy traffic (most of the population still hear radio in the car).
Source: IBOPE Easy Media
Main Radio Stations of São Paulo
Band FM 96.1 155,962 listeners per minute
Transcontinental FM 104.7 119.523 listeners per minute
Alpha FM 101.7 119.523 listeners per minute
Metropolitana FM 98.5 96.023 listeners per minute
Jovem Pan FM 100.9 61.843 listeners per minute
With more focus on music are:
89 A Rádio Rock FM 89.1 74.478 listeners per minute
Mix FM 106.3 65.871 listeners per minute
Kiss FM 102.1 64.201 listeners per minute
Alternative or college radios.
Brasil Atual São Paulo/SP
Rádio UFSCar São Carlos/SP
Rádio Frei Caneca Recife/PE
Rádio Universitária FM Fortaleza/CE
Top web radios by segment
Rock FM Brasil Rio De Janeiro / RJ
Rádio 91 Rock FM Curitiba / PR
A Magia Do Rock São Paulo / SP
Rádio Back Stage Classic Rock São Paulo / SP
Rádio Studio Souto – Rock Clássico Goiania / GO
Rádio 4 Tempos Brasilia / DF
Rádio Web Putzgrila Porto Alegre / RS
MPB ( Popular Brazilian Music )
MPB Brasil Online Rio De Janeiro / RJ
Atitude Popular Fortaleza / CE
Rádio Studio Souto – Roberto Carlos Goiania / GO
Rádio Jovem Pan Web MPB São Paulo / SP
Rádio Viva o Samba Rio De Janeiro / RJ
Pop / Rock
Rádio Jovem Pan Web 80 São Paulo / SP
Rádio Estação Pop Belo Horizonte / MG
Esportes Brasília Brasilia / DF
Funk Web Rio De Janeiro / RJ
Rádio Flashback FM São Paulo / SP
Rádio Arquivo Pop Sao Carlos / SP
Heavy Metal Ears Radio São Paulo / SP
Gold Instrumental Webrádio / WEB
Rádio Scalla São Paulo / SP
FM Premium Porto Alegre / RS
Rádio Chorinho Rio De Janeiro / RJ
Máquina Instrumental Curitiba / PR
Geração Hip-Hop Rap São Paulo / SP
The Beat FM São Paulo / SP
Rádio West Side Brasilia / DF
Rap Life Radio São Paulo / SP
Rádio Jovem Pan Web Gold São Paulo / SP
Mais FM Web Rádio São Paulo / SP
Rádio Bossa Jazz Brasil Santos / SP
Estação Sonido Curitiba / PR
Litoral Jazz Santos / SP
RadioNos Jazz Channel Fortaleza / CE
Radio Vozes – by radio broadcaster Patrícia Palumbo, a Brazilian radio network with varied programs.
RádioDubLab (Americana) – recently launched in Brazil and looking for content partners
Radiofobia Podcast Network
Troca o Disco (Podcast)
Nóiz com Emicida (Podcast)
Rock com Vina (Podcast)
Rock na Sala
Sala de Música
O Dia na Música
Lista do Grilo
Aposta Rádio Globo
Other services linked to radios
Playax – a platform that measures the popularity and audience of artists in Brazil, using information from social networks and radios. It shows you where your artist is playing, mapping radios from all over Brazil, and suggests radios where he can play. It attends independent artists and big groups like Rede Globo and T4F.
A selection of music-specific sites that focus on album reviews, festival reports, artist interviews and live reviews.
Hits Perdido Site directed to the independent national scene, with reviews, interviews and debates.
Minuto Indie Website focused on alternative rock / indie novelties, among others.
Guitar Talks Website focused on rock in general.
Tenho Mais Discos Que Amigos Music news website, more aimed towards alternative rock and indie.
Porão da Música Blog focused on rock.
Indie X Indie Blog aimed at alternative rock and independent electronic music
Phouse News site and electronic music label.
EMusic Brasil News Portal focused on electronic pop music.
Monkey buzz Music news site and album reviews of all musical genres.
Miojo Indie Music and pop culture blog aimed at all musical genres.
Brasilleiríssimos Portal on social networks about the national music scene.
PopLoad Now a multimedia and multicultural conglomerate with a music and pop culture website.
Whiplash Website on rock and metal in all its sub styles.
Porão da Música Rock and metal blog.
Scream & Yell Rock and Indie Blog.
Billboard Brasil Only online.
Rolling Stone Brasil Rolling Stone / only online now.
Vírgula Culture blog with music content.
Noize Rock/pop/Indie blog.
Main National Newspapers with session of culture and music
O Globo Culture section covering national and mainstream music themes.
Folha de São Paulo Art and entertainment section covering music.
Art and entertainment section covering music
Magazines with culture / music columns
There is no longer a single music magazine that is relevant in Brazil. But there are some with music content.
Guia da Folha
Revista da Gol