Population: 38 587 820 (2016)
GDP per capita: approx. $25,825 (OECD)
Disposable income per household: approx. $17,820
From the recent political changes, to the fact that is is a significant, emerging economy and geographically located in the center of the continent – Poland is one of the most interesting countries in Europe at this moment in time and one worth paying attention to. The domestic music market has been quite strong for some time as has the import of world-class acts that can headline the major festivals or fill stadiums. It’s only in the last five or six years that the market has opened up to mid- to small-level foreign bands (and Polish bands, for that matter). This also means that there is a marked difference in the ‘old school’ industry (that is more conservative) and the young, up-and-coming generation that is very open to new phenomena, technologies, trends and ways of doing business.
This also means that Poland’s music industry is still developing when it comes to international norms and business practices. Fortunately, Polish industry members are learning quickly, travelling frequently and establishing organizations, companies and partnerships that support the development of the market as a whole.
A few statistics that point to very positive growth in the industry:
– Overall industry measures approx. 25 million euro (20% growth from Q1 205 to Q1 2016)
– Digital sales grew by 13% (⅓ of the market)
– Physical sales grew by 23% (⅔ of the market)
– Vinyl sales grew by 39% and make up 8.3% of physical sales
– Foreign albums make up 41% of the market (15% increase in sales)
– Poland is home to Europe’s largest music festival – Woodstock Festival (approx. 500,000 attendees annually)
– 37% of Poles attended 1 or more concerts in 2014 (over twice as many as visited a museum, gallery or theater)