Population: 327 million
GDP per capita: $57.500 USD
As the US continues to be the top consumer and producer of music worldwide, technological advances in recent years have increased the opportunities for international artists and industry professionals to take export ready entertainment to American audiences.
US music marked facts
First half of 2016 showed a 16% decrease in US digital album sale compared to same period the year before.
Music streaming services in US increased 76% in 2016, surpassing digital music sale for the first time.
Overall music US consumption was up 3%.
Digital song downloads down 25%. Digital album downloads down 20%.
Digital music sale decreases quicker than physical sale.
Vinyl increased 11% in 2016, reaching a record with over 13 million vinyl copies sold. Internet/mail order has the largest share of physical sales.
According to Nielsen, the biggest genre in the US is hip-hop (25%). It used to be rock (23%), according to Nielsen.
Song sales decreased 25% compared to the earlier year.
This confirms that US consumers keep shifting from MP3 files to streaming, following the trend that started early in Scandinavia.
Americans played 284.7 billion music streams (audio/video) in the first half of 2017.
The US music industry are generating more revenue from streaming customers than album byers.
The three main streaming services in the US are Spotify, Apple Music and TIDAL, currently in that order.
Streaming helped the music retail revenue in the US to increase 11,4% in 2016 to $7.7 billion.
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NB! Dette veikartet kun en introduksjon til det amerikanske markedet. Det er ikke ment som en fasit på hvordan man slår igjennom. Veikartet gir heller ingen totaloversikt over alt som kan være relevant for deg og dine behov. Endringer skjer fort i musikkindustrien, så vi oppfordrer bransjen til å melde inn eventuelle mangler eller feil i veikartet.